Advertising Platform Work
One of the first product teams I worked on at Runkeeper was focused on creating a mix of highly engaging products for brands with lightweight turnkey solutions. In pairing incentives with mini fitness goals, Runkeeper Challenges and Runkeeper Sunday Runday have been able to truly change human behavior by rewarding runners for staying active and healthy.
We've worked with a host of notable fitness brands like Nike, Adidas, New Balance, Saucony, Asics, UA, Garmin and more to reward the Runkeeper community for hitting goals and changing up their fitness routines. Working with endemic brands and building in-app experiences catered to the runner help lift brand affinity and awareness for brands without over-saturating the Runkeeper app with banner ads. Our commitment to native advertising helps strengthen the Runkeeper product while also building trust with our community of runners.